Economics of rewilding

It costs just £8/month to rent a football-field sized patch of land in UK uplands

Monthly rent for football field for crowdfunding rewilding

Brits spend

£200 Million

per year on wild bird food

(source: British Trust for Ornithology)

£200m would rent

865,000 acres

of ‘less favourable’ land at 2018 rates

(much of Scotland is classified as less favourable)

Instead of buying £200m of wild bird food each year, we could rewild an area equivalent to:






And that’s just wild bird food:

Changing consumption could have a dramatic impact on biodiversity and rewilded areas in UK

Rewilding can make landowners more money than farming

The average English estate made


of gross income in 2018 (Source: Savills 2018 benchmarking survey)

It's really interesting. A little business using 10 acres of glamping, camping and safaris based on nature is making as much profit as we did as a big commercial farm with 600 cows and all the rest of it.

Charlie BurrellRewilding pioneer, Knepp Estate

In 2017, Knepp generated approximately £65,000 revenue from safaris and over £50,000 in camping.

Learn more about the financial performance of the Knepp Estate after a pioneering rewilding effort

white tailed sea eagle re-introduction had significant economic impact on the Isle of Mull

Economic impact of wildlife and rewilding: We love visiting Nature

The value of rural tourism in England:


Interesting wildlife projects can be particularly successful

The Isle of Mull has a population of just 2,800. White-tailed sea eagles, extinct in Britain for over 100 years, have started inhabiting the island providing a


annual economic impact.