Source: National Statistics
Economics of rewilding
It costs just £8/month to rent a football-field sized patch of land in UK uplands

Brits spend
£200 Million
per year on wild bird food
(source: British Trust for Ornithology)
£200m would rent
865,000 acres
of ‘less favourable’ land at 2018 rates
(much of Scotland is classified as less favourable)
Instead of buying £200m of wild bird food each year, we could rewild an area equivalent to:
Shropshire
Or
Wiltshire
Or
Cornwall
And that’s just wild bird food:

Rewilding can make landowners more money than farming
The average English estate made
£92/acre
of gross income in 2018 (Source: Savills 2018 benchmarking survey)
”It's really interesting. A little business using 10 acres of glamping, camping and safaris based on nature is making as much profit as we did as a big commercial farm with 600 cows and all the rest of it.
Charlie BurrellRewilding pioneer, Knepp Estate
In 2017, Knepp generated approximately £65,000 revenue from safaris and over £50,000 in camping.
Learn more about the financial performance of the Knepp Estate after a pioneering rewilding effort

Economic impact of wildlife and rewilding: We love visiting Nature
The value of rural tourism in England:
£14,000,000,000
Interesting wildlife projects can be particularly successful
The Isle of Mull has a population of just 2,800. White-tailed sea eagles, extinct in Britain for over 100 years, have started inhabiting the island providing a
£5,000,000
annual economic impact.